ultimate lifestyle experiences

At ikonhouse, we offer a globally unique lifestyle retail concept that presents arrangements of branded original designs and technology. Our range of products and services caters to a variety of lifestyles and tastes, from contemporary and modern to classic and traditional. Whether you're looking to upgrade your living room, home office, or bedroom, we have something to suit your needs.

Our passion for creating beautiful and functional living spaces is reflected in our exceptional range of products and services, which includes furniture, lighting, automation, and audio-visual solutions.


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our services
We specialize in bringing together the best of design and technology to create living spaces that are comfortable, functional, and aesthetically pleasing. Our branded original furniture and lighting designs are unique, stylish, and functional, while our integration of cutting-edge automation systems and home theaters allows you to control your living environment with ease and precision. Our team of experts brings years of experience and industry knowledge to each project, ensuring that every aspect of the design and installation process is handled with professionalism, care, and attention to detail. From the initial consultation to the final installation, we work closely with you to create a living space that is tailored to your unique needs and preferences.

the founder  
Dorian W. Pauwels
CEO, Owner - ikonhouse​

​Meet Dorian, the founder and CEO of ikonhouse. Dorian's passion for well-crafted products that grow patina and character over time inspired him to start his own company in Dubai back in 2008, representing well-known Danish furniture and lighting brands.

Dorian's belief in the philosophy that 'your surroundings define who you are' has been a driving force behind his work. After completing his MBA in Belgium majoring in entrepreneurship, he spent 6 years as a Brand Manager at Procter & Gamble, specifically for the Pampers brand.

Since then, Dorian has expanded ikonhouse into a multi-brand showroom and dealership, offering a diverse range of interior solutions to projects across the GCC. He has added automation (smart controls) and audio-visual solutions to his activities, creating the ultimate lifestyle experience for his customers.

As the CEO of ikonhouse, Dorian leads a team of 50 people who share his passion for creating beautiful and functional living spaces. His commitment to excellence has made ikonhouse a trusted name in the industry, and his expertise in merging design and technology has helped transform the way people live and enjoy their homes.

If you're looking to upgrade your living space with well-crafted, functional, and stylish furniture, lighting, home automation, and audio-visual solutions, look no further than ikonhouse. Our team of experts is here to help you every step of the way.


We believe that a beautiful and functional living space is essential to your overall well-being and quality of life. 
That's why we are committed to providing you with the highest quality products, services, and support. So why wait? Schedule a consultation today, and let us help you transform the way you live and enjoy your home.

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voice of our clients

If you are looking for nice furniture for your house or planning to get your home automation. It's the right place!

-Ahmed Al-Ameri


We are delighted to have chosen ikonhouse to deliver sound system to BROWZ. They made the way we use the system very simple so everyone in the salon can use it. Very professional!

-BROWZ Salon


We were referred to ikonhouse by our architect during the detail design phase of our villa project. i always recommend ikonhouse to anyone who is looking for a professional automation and AV solution provider whom you can trust for a successful project completion.

-Villa Owner