ikonhouse brings over a decade of regional expertise in integrated design and technology to the Kingdom of Saudi Arabia. Established in 2010, the company has built a strong reputation across the GCC for delivering intelligent environments that seamlessly integrate audio visual systems, automation, architectural lighting, and interior solutions.
Our expansion into Saudi Arabia reflects a long-term commitment to supporting the Kingdom’s rapidly evolving residential, hospitality, and commercial sectors. As development accelerates and expectations around quality and experience continue to rise, ikonhouse offers a multidisciplinary approach that balances technical precision, aesthetic integrity, and human-centric living.
Our goal in Saudi Arabia is clear: to deliver intelligent, refined, and future-ready environments that reflect the Kingdom’s ambition for innovation, quality, and sustainable growth.
Sal Kurdi-Serafi
Sales Director, ikonhouse KSA
Sal is a Saudi national and a seasoned design and technology consultant with over twenty years of international experience crafting environments that balance intelligence, emotion, and precision. Growing up in a diplomatic household shaped his global outlook and deep appreciation for cultural nuance.
Educated in computer science, human psychology, and interior architecture, Sal approaches space through a multidisciplinary lens.
A trained audiophile with deep expertise in high-fidelity audio and consumer technology, Sal collaborates closely with leading international furniture designers and technology manufacturers to deliver immersive, refined experiences where sound, design, and technology work in harmony. Beyond project execution, he is actively involved in training, education, and market development, with a strong commitment to building industry capability within the Kingdom.
Equally important to Sal is fostering a strong sense of community and mentorship, with a focus on creating inclusive opportunities and nurturing emerging talent within the design and technology ecosystem.
Our Brands
We are in good company.
why ikonhouse
Expertise
Deep technical knowledge and multidisciplinary insight delivering precision-driven, high-performance solutions.
Experience
15+ years of proven success shaping intelligent environments across residential and commercial markets.
Reliable
Trusted systems, structured delivery, and long-term support you can depend on with confidence.
ultimate living experiences
in Saudi Arabia